The topic is media ethical issues but it has to be by exploring the Essay

The topic is media ethical issues but it has to be by exploring the ethical issues involved by an example giving (see instructi - Essay Example This paper explores the ethical issues involved in the case study and highlights arguments for and against the parents’ request to the photographer’s wife to stop circulating the photograph of their deceased child in light of the teological and the deontological theory of ethics. Ethical Issues Involved In light of the teological theory of ethics Positive outcome Circulation of the photograph is creating awareness in the public regarding the negative ways in which the chemical industry is affecting the health and safety of children. As a result of this increased awareness, chemical industries face increased pressure both from the government agencies and the society at large to change its practices for the better so that they are environment friendly and not a threat to the health of the children. Therefore, the photographer’s wife should continue the circulation of the photograph. The farther it reaches, the more beneficial it gets. Negative outcome Circulation o f the photograph might be a cause of pain and suffering for the parents as it reminds them of their dead daughter. Therefore, it is unethical for the photographer’s wife to continue circulating the photograph. ... s Although the girl was affected by mercury pollution created by the chemical industry in Japan, yet the chemical industries of the whole world are suffering as a result of use of the photograph as an iconic image against the pollution created by the wrongful advancements of the chemical industries. Many chemical industries may be subject to criticism and scrutiny and undue investigation and accountability unnecessarily when they did not play a role in the child’s disease or death. This imparts the need for the photographer’s wife to ensure that the photograph is used for specific purposes only to indicate the effects of chemical pollution in Japan rather than letting the photograph go viral. However, since she has already failed in that and the geographical limitations have not been respected in this case, it is unethical for her not to control the circulation of the photograph since she is the one who holds copyright of the photograph. Arguments for the parents reques t Change of circumstances with time Argument supporting the parents’ request is that circumstances have changed since the time the photograph was taken. When the parents had signed the release of the photograph, the child was alive. They might have thought that release of the photograph would create awareness among the public about the adverse impact of the chemical industry’s environment unfriendly practices on the health and safety of children. However, since the child is now dead, it might be a very painful experience for the parents to be constantly reminded about their child, her death, or the cause of her death whenever they come across the photograph. Religious concerns of the parents Another argument in favor of the parents’ request is that they might have religious reasons for raising

Marketing Analysis of Heathrow Airport

Marketing Analysis of Heathrow Airport Name: Jheanel Davidson AC 1.1 Discuss concepts of marketing for a relevant services industry Marketing, as a concept, implies the approach that is applied in order to transfer the products or services of an organization from just a concept to the customers. It is a process through which an organization communicates the features of its products and services and the brand message to the customers in order to create the demand for such product or service (Kotler, 2000). Marketing management, on the other hand, is considered as an approach that helps an organization in applying the resources of marketing in a disciplined way. The industry size influences the process of marketing management to a greater extent as a big industry will ensure more resources to be deployed for the process of marketing and the same will also help in regulating the process of marketing in the most favorable way. The present paper emphasizes upon understanding the way, the different elements of marketing will help in enhancing the marketing performance of Heathrow Airport (Winer, 2000). Research findings: 1. The marketing process involves a basic step, known as the market analysis. In this step, the market for a particular product or service is analyzed on the basis of the requirements of the customers and the demand for the particular product and service. 2. Customer satisfaction is one of the important elements of marketing. Marketing tactics are formulated in order to satisfy customer needs, in this regards, it is important to discuss providing value to the customer (Johnson and Gustafsson, 2000). 3. One of the important goals of marketing strategy is to create value for the product and communicate its benefits to the customers; this will lead to customer retention. Satisfied customers generally make further purchases. 4. Cost/benefit analysis and conducting an analysis of the efficiency of a marketing strategy is considered as an important step while framing a marketing plan for an organization. This is also considered as one of the essential elements of marketing (Johnson and Gustafsson, 2000). 5. The process of marketing is considered as a business philosophy. It is a business philosophy that focuses on understanding the needs of the customers and on the basis of the identification of the requirements. 6. Relationship marketing is another arm of marketing that emphasizes upon customer retention. This can also be considered as a part of the customer relationship management process (Egan and Harker, 2005). 7. Strategic marketing is considered to be a process that helps a business in disposing of its products or services in such a manner so that the objectives are achieved. Tactical marketing is a process that helps an organization to identify the most viable way to implement the marketing strategy in order to achieve the goals (Kerin, 2006). Discussion Marketing strategy is considered as essential for the survival and future development of every business. Heathrow Airport is one of the busiest airports in London, UK. Conducting market analysis would be regarded as a vital exercise for Heathrow Airport to frame appropriate marketing strategy. The concept of market analysis implies the initiatives taken to understand the requirements of the customers and their demand. In this new age of cut throat competition, conducting a market analysis would be highly beneficial for an organization to ensure its survival. The process of conducting the market analysis will help Heathrow Airport in understanding the growing needs of the customers, that the number of customers is increasing day by day and they have a tight schedule, hence, quality of service will play an essential role to fetch their needs (Ferrell and Hartline, 2005). Providing satisfactory and timely service to the growing traffic and passengers would be the duty of the Airport in order to hold its position. Heathrow Airport has analyzed the demands of the customers and as a result of that, it has formulated new strategies towards the runway and terminal expansion, constructing Heathrow railway hub, air track etc. Marketing strategy provides a huge benefit to different organizations to dispose of its products or services in such a way so that the customer requirements are satisfied. Heathrow Airport has formulated these strategies and communicated the same to the customers in order to provide them maximum satisfaction and strengthen the brand image of the Airport. Creation of value for the customers will be highly important for Heathrow Airport as the same would help the organization in retaining its image and increase the loyalty of the customers. Formulation of an effective marketing strategy would help Heathrow Airport to properly dispose the quality services to the customers that will create a value which is higher than the expectations of the customers, in this process the retention of the customer can be made possible. Tactical marketing would be equally essential for the airport, as the same will help the management in understanding the ways through which the marketing strategy will be implemented to get optimum results. Hence, it will also be paramount for Heathrow Airport to properly analyze the process of implementation and the financial viability of such marketing process. The management at Heathrow Airport is also required to focus on customer relationship management; this approach will help in retaining the customers and increasing their loyalty towards the airport. This can be done my constantly communicating with the customers and providing them quality services in a timely manner (Ferrell and Hartline, 2005). Conclusion An effective marketing strategy can bring incredible results towards the performance and profitability of Heathrow Airport. Through this process, the management will be able to understand the changing needs and demands of the customers and they will be able to track the right path to formulating effective policies and strategies to fulfill the needs of the passengers. Newer initiatives can be taken through the formulation of strategic marketing goals. The profitability of the Airport will enhance drastically through the process of implementing tactical marketing because the same will help the management in providing the ways through which the strategies can be implemented in the most profitable way. The process of marketing will pave news ways towards achieving the organizational objectives; on the other hand, this approach will help in bringing new customers and retaining the existing ones. An effective marketing policy will provide the required support to the management to take the necessary steps that will help in enhancing the competitive power of the airport and its market image. The Heathrow airport is one of the busiest airports in the UK and through formulating new policies to strengthen their services towards fulfilling customer requirements and creating value for them it will be able to increase customer loyalty. The policy of customer relationship management will also help the management in retaining the customers and enhancing the market image of the airport. In this way, the overall value of the organization will also improve. AC1. 2 Assess the impact of the marketing environment on the industry The industry is considered as a combination of different organizations, who jointly conducts certain operations for the purpose of producing goods to be sold and the production process is generally carried on in a factory or similar undertaking. The market is considered as a place, where a number of people gather regularly for the purchase and sale of commodities and services (Kotler and Armstrong, 2012). The hospitality industry in the UK is one of the big industries that contribute towards the GDP of UK substantially. There are different segments of the hospitality industry and each of them focuses on the provision of efficient customer services, as the same is considered as the backbone of the hospitality industry. The travel and tourism segment includes tour operators, airlines, travel and tourism organizations, airports etc. The market environment comprises of two different parts, namely micro and macro environment (Kotler and Armstrong, 2012). Findings The findings of the research conducted for the purpose of assessing the impact of the marketing environment on the industry have been provided below: 1. The micro-environment of an organization comprises of the stakeholders. Stakeholders are regarded as the persons or organizations that have an interest in the performance of an organization and its development. The stakeholders have the ability to influence the operations of an organization. There different types of stakeholders, such as the customers, the requirements of the customers influence the operations and strategies of a business, the owners are internal stakeholders, who seek higher return for their investments. Financiers are lenders who are interested in the profitability and stability of an organization for the security of the funds lent. Competitors formulate various strategies that an organization follows in order to maintain its competitive strength. The society is also an evaluator of an organization, effective measures are taken by an organization towards social development and environmental protection will enhance its market image (Mooradian et al., 2012). 2. Macro environment is regarded as the external environment surrounding an organization, it consists of different external factors which are uncontrollable, such as political factors, which are considered as the policies framed by the government, ecological factors, which are considered as the environmental factors, such as environmental protection, preserving natural resources etc., technological resources, these are the improved technological devices and the up-gradation in technology that helps an organization in improving its overall performance, economical factors, these are the economic factors such as, inflation, change in interest rates, recession etc. that can influence the financial performance of an organization, social and legal factors, these can be considered as the change in the behaviour of the customers, change in the attitude of the customers, new laws introduced by the government that may affect the industry (Kerin and Peterson, 2001). 3. There are various tools that can be used for conducting an analysis of the marketing environment of an organization. The internal environment can be analyzed by using the SWOT model. It is considered as a tool that has four different heads, strengths, weaknesses, opportunities and threats and it helps in analysing the mentioned factors relating to an organization. On the other hand, the external environment can also be analyzed by the utilization of certain tools such as PEST analysis and Porters Five Forces model. PEST analysis helps in analysing four main external factors such as political, economic, social and technological factors and Porters model helps in understanding the competitive environment of an organization such as the threat of rivals, bargaining power of the buyer and suppliers and threat of substitutes (McKinney, 2003). Discussion Heathrow Airport pertains to the travel and tourism segment of the hospitality industry and it is regarded as one of the most important airports in the UK. It is regarded as highly essential for the management of Heathrow Airport to analyze the impact of the marketing environment upon the organization and the industry as well. It will be considered as highly beneficial for the management to conduct a stakeholder analysis in order to understand the requirements of the internal as well as the external stakeholders of the organization, such as the customers, suppliers, financiers, owners etc. and to understand their power to influence the operations of the Airport (Hiam and Rastelli, 2007). On the other hand the external marketing factors will also be essential for the management to analyse, as they are uncontrollable and the Airport is required to adopt the changes that are taking place in the external environment such as changes in aviation law, changes in interest rates and inflation that will affect the pricing, how to facilitate sustainable development, the modern technologies that can be used for improving the operations of the Airport and to provide better customer service etc. The PEST analysis will help the management at Heathrow Airport to understand the changes taking place in the political, economic, social and technological factors. The SWOT model will help the management in analysing the internal factors, the internal factors such as the strengths and weaknesses will help the management in utilizing the strengths to provide better customer service, while the weaknesses are required to be minimized to maintain the image of the airport. Similarly, the opportunities and threats should also be considered, as the opportunities will help the management to understand the areas where the business can make further developments, while the threats can hamper the business performance. The competitive factors will drive the competitive environment and the same sh ould be considered by the management in order to maintain the competitive strength of the Airport. These factors include the bargaining power of the customers, the bargaining power of the suppliers of services and technology, the threat of new competitors and the threat of substitutions (Cravens, 1982). Conclusion Analyzing the market environment will be highly beneficial for Heathrow Airport as the same would help it in understanding the changes that are taking place in the internal and external environmental factors. The management will be able to control the internal factors to improve the performance of the Airport, while the external factors are uncontrollable, hence, an analysis of the external factors will help in adopting such changes in order to maintain the competitive strength. For this purpose, it is highly recommended for the management of Heathrow Airport to utilize the tools such as PEST analysis, SWOT analysis, and Porters model. AC 1.3 Evaluate the relevance of consumer markets in the industry Consumer markets are considered as those markets, where the purchase and sale of goods and services are done, which are meant for the general consumers only (Hassan and Kaynak, 1994). The consumer markets include consumer culture that implies the sociological and psychological influences made upon the buying behavior of the customers. There are various factors that can potentially influence the buying behavior of the customers such as, marketing, quality of service, price etc. It has been found in various studies that the objectives of an organization can be achieved by creating a balance between customer and competitor orientation. Moreover, creating value to the customers will also influence their buying behavior to a greater extent and the same will also help in retaining loyal customers (Alessandra, 2007). Findings The findings of the research have been provided below: 1. It has been found that the hospitality industry is highly dependent on the behavior and attitude of the customers. The customers play an important role in the hospitality industry as they decide the development and sustainability of a hospitality organization in the long run. The customer behavior is considered as one of the important factors that the industry players considers while framing new policies. The requirements of the customers are considered as a major factor that is taken into account, while, formulating the marketing policy of an organization (Kessler, 1996). The quality of services provided to the customers and the value created for them is considered as a driving factor that can retain the customers and ensure the long-term stability of an organization in the hospitality industry. This will also affect the profitability and enhance the revenue-generating capacity of the organization. 2. Customer culture is considered as the behavior of the customers that includes social status values and activities of the customers that influences their buying behavior. The customer culture influences the patter of consumption of the customers. The social status of the customers influences their pattern of consumption, such as a high-end customer will go for having luxurious goods, which are offered at high-end prices (Basch, 2002). The theory of consumer culture entirely focuses upon the psychological and sociological factors that influence the buying behavior of the customers. It is regarded as a branch of marketing philosophy that projects the psychological effects created by the buying behavior of the customers and different organizations follow this theory in order to market a particular product or service to the potential customers. This is done by clearly projecting and communicating the features of a particular product or service and how the same is going to affect the li festyle of the potential customers. 3. The hospitality industry highly emphasizes the quality of services provided to the customers and their pricing. The sole objective behind this initiative is to create value to the customers and satisfy their needs. Customer satisfaction and loyalty is a key for success to the participants of the hospitality industry. The participants of the industry always engage in the formulation of new strategies by considering the changing demands of the customers in order to meet them. This will help in achieving huge marketing success. Moreover, customer loyalty will help in enhancing the sustainability of an organization and for that purpose, it will be essential for an organization to create value for the customers and the same can be done by providing services that will meet or exceed the expectations of the customers. This process will help in retaining customers (Lowenstein, 1997). 4. Maintenance of long term relationships with the customers has become highly important in almost every industry. The hospitality segment, particularly, has put increased emphasis towards formulating effective strategy towards customer relationship management (Anderson and Kerr, 2002). The industry participants have taken different steps towards maintaining customer relationships such as loyalty programs, maintenance of customer databases to send them promotional emails, collecting feedbacks from the customers etc. Discussion The sustainability and development of Heathrow Airport can be highly influenced by the consumer markets. Analyzing the consumer culture and preparing the marketing strategy to properly target the customers and communicating the features of the service provided will help the management in enhancing the profitability of the organization. Selecting separate marketing strategy for separate customers with different status and requirements will help the organization in attracting more customers and revenues. In this way, the airport will be able to generate demand for its services (Sheth et al., 1999). Analyzing the customer behavior and requirements will be highly beneficial for Heathrow Airport. For instance, the number of passengers is increasing gradually; this will affect the popularity of the airport due to limited facilities. Hence, the Airport should focus upon expansion of its runways and other facilities to properly accommodate the passengers, the customers have busy schedules an d they require timely services and hence, the management should emphasize upon the provision of timely services to influence the buying behavior of the customers. Customer satisfaction is an important part and the same will influence the management at Heathrow Airport to provide quality services at a reasonable price, as the same will satisfy the customers and create value for them. Customer retention and loyalty is highly paramount for the hospitality industry as the same will decide the long-term survival of the firms operating in it. The same is also applicable for Heathrow Airport. This will encourage the management to form new strategies towards customer relationship management (Sheth et al., 1999). Conclusion Customer market can be regarded as one of the important factors that, the management at Heathrow Airport must take into account. Understanding the behavior of the customers would help the same in formulating an effective marketing strategy that would help in creating demand for the services provided by the airport and to maintain its profitability and sustainability. It is recommended for Heathrow Airport to put more emphasis upon analysing the social and psychological factors that influence the buying behavior of the passengers and also to create a strong marketing strategy to attract the customers. Customer relationship management will also be beneficial for the airport, and formulate a strategy in this regards would help the management to retain the customers and create a strong market position. AC 1.4 Discuss the rationale for developing different market segments The concept of market segment has a higher relevance in regards to marketing. A market segment is considered as an association of customers, where the attitude and behavior of all the customers in such association are identical. Market segments are prepared to simplify the process of marketing strategy and strengthen the same (Kruger, 2011). Different market segments have different characteristics and separate marketing strategy is prepared for each of them. The market segments are utilized by different organizations in the hospitality industry to conduct the process of target marketing. The market segment can be done on the basis of four different characteristics, namely geographical segmentation, demographic segmentation, behavioral and psychographic segmentation. Market segments help in enhancing the performance of marketing efforts made by an organization because in this way they can target separate groups of customers and market the products or services as per their needs (McDon ald and Dunbar, 2004). Findings 1. Market segmentation is the process of segmenting the market into different parts in order to target different groups of customers for the purpose of product or service marketing. Market segmentation is beneficial for an organization because it helps in understanding the customer needs and formulating an appropriate marketing strategy for different types of customers (Kruger, 2011). The process of market segmentation helps in creating the demand for a particular product or service for different customers in a systematic way and in this way it helps in enhancing the profitability of a business. It helps in enhancing sales levels and hence supports business growth (Wedel and Kamakura, 2000). The research has highlighted another two strategies of marketing, which are targeting and positioning. 2.Targeting is considered as a process of targeting the potential customers for a particular product or service and formulate the marketing process in such a way that will help in satisfying their demands, this process also helps in enhancing the effect of marketing strategy and increases profitability with sales. 3. Positioning is another strategy of marketing, which is highly relevant to the hospitality industry (Pinson et al., 1996). Position refers to the position that a brand has acquired in the consumer market. The strategy of positioning helps in creating a distinct image for the products of a particular brand and helps in differentiating the products or services from the competitors. This process is essential as it helps in creating a unique brand image and helps the customers to identify the products of a particular brand easily (Hooley and Saunders, 1993). 4. There are four main ways of market segmentation. Geographical segmentation, this is the way of segmenting the market as per geographical regions. Demographic segmentation, it a type of segmentation that helps in segmenting a market as per the demographic features of the customers such as, age, income etc. Behavioral segmentation is considered as a type of segmentation that considers the behavior and attitude of the customers to create different segments. Lastly, the psychographic segmentation is considered as a type of market segmentation that helps in segmenting the market of a product or service as per the lifestyle of the customers. Discussion It will be favorable for the management at Heathrow Airport to formulate different market segments in order to get better outcomes of the marketing strategy formulated by the same. This approach will help in simplifying the marketing process of the organization and this process will also help the management at the Airport to divide the market into smaller groups and formulate an appropriate strategy for each of them. This process will ease the efforts of the marketing team and enhance the feasibility of the marketing process. Considering the psychographic segmentation, if the management formulates separate advertising message for the high-end as well as low-end passengers and properly demonstrate the facilities that are offered to them, then it will become easier to create a huge market demand for the services among the targeted segments (Sheehan, 2011). The strategy of segmentation and positioning will also help in creating a distinct image for the airport in the minds of the custom ers and the same will also help in enhancing the market strength and competitive edge of the airport. Targeting will be beneficial for the management as this process will help in selecting the potential customers, who the services should be marketed. This will increase sales and profitability substantially (Sheehan, 2011). Conclusion To conclude, it must be said that market segmentation is an important part of the marketing strategy for any business. Heathrow Airport must segment its market in different types in order frame a separate policy of marketing for each segment. A single marketing policy may not be effective for every kind of customers; hence, market segmentation is highly expected for the airport. In this regards, it is recommended for the airport to put additional emphasis on target market because this process will help the management in identifying different types of passengers and their needs, this process will help in creating market segments and along with it market positioning should also be taken into account, as the same will help in competitive edge to the airport as compared to the other renowned airports in Europe.

The War on Terrorism Essay -- Religion, Islam, Taliban

Before the September 11 attacks many Americans believed the United States, a country founded upon its bravery and freedom, was untouchable. On that dreadful day, America was knocked off its pedestal and forced into the war on terror. Inadvertently to many Americans, they fail to realize why this war was unique and not like any other conflict the United States has come across before. America now faced a new type of enemy the Taliban, an organization known for its ruthless behavior and severe attacks and driven by the true nation of Islam. Many Americans wondered why such a violent organization would attack the United States, as well as, what would drive an organization to revert to such evil tactics. Upon research to answers to these questions all too often religion came into play. The nation of Islam seems to be the driving force into the war on terrorism. Religion has always been a controversial subject. Many had suffered and loss their lives because of their personal beliefs. Strangely, what’s even more revealing is that the nation of Islam has an integral role in the war on terror. The nation of Islam has ties to some of the most dangerous and violent groups of people. Within the nation of Islam there are a couple of groups that are notorious for their terrorist behavior. The Taliban, Hamas, and the Hezbollah are the most lethal and violent. For example, the Taliban was founded in 1994, which is pretty young for organization that is notoriously known for violence. The Taliban began as a small group of students that studied Islam from Afghan refugee camps (Berman 4). The Taliban members were poor and started off originally with good intentions. They sought to provide services, both spiritual and tangible to local residents... ...fer about the idea of religion having its role on terrorist organizations. As stated by Professor John Esposito of Georgetown University, he says† So, is it religion that causes terrorism? Does Islam in particular have a terrorism problem?† The question is simple but the answer is difficult to define. Of course religion has its role on terrorist organizations but the concept of terrorists groups having just radical members is absurd. Many of the members of these organizations are moderate and believe that such attacks like the September 11 attacks are justifiable (Esposito 1). The point that many fail to realize is that radicals simply wield religion instrumentally (Esposito 1). Members of these organizations used religion to make the things they do justifiable. Comparably many of the members of the Taliban and other organizations are considered to be fanatics.

Psychology of Guido Orifice in “Life Is Beautiful” Essay

Guido Orefice, the main character from ‘La Vita E Bella,’ is a very optimistic person. He works for his uncle in a hotel in Italy. He keeps bumping into a lady, whom he considers to be his princess, Principessa Dora. Guido does many things and takes many risks just to see Dora. So they fall in love with each other and get married. They have a boy name Joshua. Their life is very great until the Nazis come and take them all away to a concentration camp. On that very same day it is Joshua’s 7th birthday. Guido says that he has planned a birthday surprise and that they are going to a fun place to play fun games. Guido tells his son that he needs to be quiet and do what the guards say while the adults go and play games. He also said that every game they win and for every time they do something correctly they get a certain number of points. The first person to win 1,000 points gets a real tank. Joshua really wants it so he does what he is told to. So while Joshua is hiding all the other kids are being gassed and killed. Also Guido is working very hard so he does not get killed and can make his son happy. He gives up his food and other basic needs to have his son think they are playing a game. By the end of the war, Guido says they have 940 points; the Nazis are mercilessly killing the Jews. Guido tell Joshua to hide in a little box, and not to come out until he comes back or until it is totally quiet, and that this will get him to 1,000 points and he will him the game. Guido then dresses up as a girl and goes looking for his wife. A Nazi comes and takes him into an alley and shoots him. Soon the gunshots die down and everyone leaves. Then Joshua comes out of his box and looks around. He sees a large tank coming towards him and is excited because he won the game and got his tank. In the end, Joshua is a grown man and you hear him say, â€Å"This is my story. This was the sacrifice my father made. This was his gift to me.† Erik Erikson identified eight psychosocial stages during which an individual’s primary goal is to satisfy desires associated with inborn social needs. He hypothesized that from infancy through adulthood, we proceeds through these stages, each of which is related to a different problem that needs to be resolved. If the potential problem is dealt with  successfully it will result in a positive personality trait. If not dealt with properly he or she may become anxious, worried, or troubled and develop social and personality problems. Guido has gone through every stage with a successful result. He has trust, autonomy, initiative, industry, identity and intimacy. Generativity versus stagnation is the Stage 7 problem. So far, Guido is leaning towards generativity, but it could change. If Guido had remained alive till Stage 8, he would have integrity instead of despair. Sigmund Freud hypothesized five psychosexual stages during which a child’s primary goal is to satisfy desires associated with innate biological needs. Freud believed that the interactions between parent and child greatly influenced the child’s social development and future social interactions. Guido is currently in the genital stage, the last stage that lasts from puberty through adulthood. It is the time when an individual has renewed sexual desires that he or she seeks to fulfill through relationships. Guido must have had a problem during the oral stage so therefore he had an oral fixation. Guido loves to talk and make people laugh, that is how we figure that out. Lawrence Kohlberg developed a theory to explain moral development. His theory had some similar features to the other analysts. He classified moral reasoning into 3 levels, pre-conventional, conventional, and post-conventional. The three levels are each divided into two stages. Also, he suggested that everyone progresses through the levels in order, from lowest to highest. Not many people make it to the higher stages of moral development. Guido is considered to be in Stage 3 because his wife and his son guide his moral decisions. Guido can understand the actions and talk of Stage 4 where moral reasoning is determined most by confirming laws of society. Abraham Maslow was interested in human motivations, especially in how humans go about choosing which biological or social needs to satisfy. He proposed the hierarchy of needs. It is an ascending order with biological needs at the bottom and social needs at top. This shows that we first satisfy our biological needs before social ones. Before the Nazis came and took Guido  and his family away, Guido was on the highest level, the level of Self-Actualization. It involves developing and reaching our full potential as a unique human being. When he was in the concentration camp, his whole hierarchy of needs started all over again and he was back at level one. When he was shot he was still at level one because he had no protection and harm. Carl Rogers had a personality theory that was often called the self-theory because of his emphasis on the ‘self.’ Our society also leads us astray with conditions of worth. As we grow up, our parents, teachers, peers, the media, and others, only give us what we need when we show we are â€Å"worthy,† rather than just because we need it. We get a drink when we finish our class, we get something sweet when we finish our vegetables, and most importantly, we get love and affection if and only if we behave. These actions of only getting positive regard on condition are called conditional positive regard. Because we do indeed need positive regard, these conditions are very powerful, and we bend ourselves into a shape determined by a society that may or may not truly have our best interests at heart. A good little boy or girl may not be a healthy or happy boy or girl. Over time, this â€Å"conditioning† leads us to have conditional positive self-regard as well. We begin to like ourselves only if we meet up with the standards others have applied to us, rather than if we are truly actualizing our potentials. And since these standards were created without keeping each individual in mind, more often than not we find ourselves unable to meet them, and therefore unable to maintain any sense of self-esteem. Guido had unconditional positive regard and unconditional positive self-regard. This is the opposite of what is above. Guido was loved no matter what happened and he loved himself because of that. He did not keep and high goals and was always happy and had a high self-esteem. The last, and probably the most detailed analysis of Guido’s personality would be Myers-Briggs. According to the Myers-Briggs test, Guido is an ENFP. This stands for Extrovert, Intuitive, Feeling, and Perceiving. ENFPs want to both help and be liked and admired by other people, on an individual and a humanitarian level. They have a large amount of passionate charm. They are outgoing, fun, and genuinely like people. They are warm, affectionate, and  disconcertingly spontaneous. However, their attention span can be short. ENFPs are easily intrigued and distracted by new friends and acquaintances, forgetting about the older ones. ENFPs are pleasant, easygoing, and usually fun to work with. They come up with great ideas, and are a major asset in brainstorming sessions. Follow-through tends to be a problem because they get bored quickly, especially if a newer, more interesting project comes along. They also tend to be procrastinators, both about meeting hard deadlines and about p erforming any small, uninteresting tasks that they’ve been assigned. Guido meets almost all of the traits of an ENFP.

Lesson Plan in Science Elementary Essay

Cotabato derives its name from the Maguindanao kuta wato, meaning â€Å"stone fort†, referring to the stone fort which served as the seat of the great Sultan Kudarat in what is now Cotabato City. Cotabato (also North Cotabato; Filipino:Hilagang Kotabato), is a landlocked provinceof the Philippines located in the SOCCSKSARGEN region in Mindanao. Its capital isKidapawan City and borders Lanao del Sur and Bukidnon to the north, Davao del Norteand Davao City to the east, Davao del Sur and Sultan Kudarat to the southeast, andMaguindanao to the south and west. Cotabato is subdivided into 17 municipalities and 2 cities.[1] ————————————————- Geography The Province of North Cotabato lies on the eastern part of Region XII and is strategically located in the central part of Mindanao. It is bounded on the north by the provinces ofLanao del Sur and Bukidnon, on the east by Davao City and Davao del Norte, on the west by Maguindanao and on the southeast by Sultan Kudarat and Davao del Sur. North Cotabato is strategically linked to the major â€Å"Arterial Road System† that traverses and connects the province to Davao City – SOCCSKSARGEN – Cotabato Corridor. The Cotabato via Kabacan – Maramag – Kibawe, Bukidnon Sayre Highway meanwhile serves as its link to the Cagayan de Oro-Iligan City Corridor. North Cotabato, with an area of 656,590 hectares representing 45.06% of the whole regional area, stretches west from Mt. Apo, which separates it from Davao, to the Piapayungan Range on its boundary with Lanao. In the midst of these uplands is the basin of the Pulangi or Rio Grande de Mindanao, the second longest in the Philippines at 300 km, which rises in Bukidnon and flows south to Maguindanao and Illana Bay. The province’s fertile plains are traversed by tributaries of this great river. Typhoons do not pass through North Cotabato and rainfall is evenly distributed throughout the year. Sarangani Map of the Philippines with Sarangani highlighted| Sarangani is a province of the Philippines located in the SOCCSKSARGEN region. Its capital is Alabel. With a 230 kilometres (140 mi) coastline along the Sarangani Bay andCelebes Sea, the province is at the southernmost tip of Mindanao Island, and bordersSouth Cotabato to the north and Davao del Sur to the east. Sarangani is part of the South Cotabato-Sultan Kudarat-Sarangani-Gen. Santos City (SOCCSKSARGEN) development cluster, and is linked by paved roads to the international airport and harbor of Gen. Santos City. The province is divided into two parts, separated by the Sarangani Bay and General Santos City, and it used to be part of South Cotabato until it was made an independent province in 1992.[1] Sultan Kudarat sultan Kudarat (Tagalog: Lalawigan ng Sultan Kudarat), is a province of thePhilippines located in the SOCCSKSARGEN region in Mindanao. Its capital is Isulan and borders Maguindanao and Cotabato to the north, South Cotabato and Sarangani to the south, and Davao del Sur to the east, and the Celebes Sea to the west. Sultan Kudarat is subdivided into 11 municipalities and 1 city. Three of the municipalities (Kalamansig, Lebak, and Palimbang) are coastal towns, while the rest of the province are located inland. Tacurong City is the smallest unit in the province in terms of land area, but it is the most urbanized, and is considered to be the province’s commercial center. Other growth centers are Lebak and Isulan, the latter being the provincial capital.Bagumbayan is the largest town in terms of land area. The 11 municipalities and Tacurong City are further subdivided into 249 barangays. Sultan Kudarat is located on the southwestern part of the island of Mindanao. It is bounded on the north by the provinces of Maguindanao and Cotabato; on the south bySouth Cotabato; on the east by Davao del Sur; and on the west by the Celebes Sea. The province’s total land area is 4783.1898 square kilometres. The three coastal towns on the province’s western side are lined with mountain ranges that wall the central part of the province from the sea. There are also mountains on the eastern side, leaving flat land in between. The climate is characterized by a short dry season lasting from one to three months. Unlike most other provinces in the country, Sultan Kudarat is generally free fromtyphoons and rainfall is more evenly distributed throughout the year. Sultan Kudarat was once a part of the former empire province of Cotabato. It was created as a separate province along with Maguindanao and North Cotabato on November 22, 1973 by virtue of Presidential Decree No. 341 signed by former Pres. Ferdinand E. Marcos. The purpose of dividing Cotabato into three (3) smaller provinces is clearly stated in Presidential Decree No. 341, which pertinently provided, to wit: â€Å"Whereas, the province of Cotabato is one of the largest and richest provinces of the Philippines; Whereas, the potentials of the province have not been fully developed due to the magnitude of the task of provincial development and troubles that have long plagued the area; Whereas, the many conflicting political, social and economic interests that have limited the progress of the province must be resolved in order to promote the stability and accelerate the development of Cotabato; and Whereas, there is a need for dividing the present province into smaller units which can be more effectively administered and developed†. The name Sultan Kudarat given to the province was derived from a Muslim ruler, the late Sultan Muhammad Dipatuan Kudarat who begun to assert his leadership in the year 1619 and reigned the Sultanate of Maguindanao from January 1625 to 1671 AD. He was a virtuous leader who embodied the idea of basic unity, oneness and freedom among the diverse people scattered throughout its Sultanate. For this reason, he was considered as one of the National heroes of our country and for his honour this province was named after him. As of the 2000 census, Sultan Kudarat has a total population of 586,505. The province formerly had a Muslim majority, but Christianmigrants now outnumber Muslims and highlanders. The Ilonggos constitute the majority of the Christian population, with their native language which is Hiligaynon and Kinaray-a as the province’s dominant language. Ilocano and Cebuano are also spoken in some municipalities. Maguindanao is the local language of the Muslim population. Ilocanos and Ilonggos are the only ethno-linguistic dwellers of the province who are not natives of Mindanao since Cebuanos inhabited the island around 17th to 18th century. Classified as a highly-urbanized city, General Santos is the 15th most populous city in the country with 538,086 inhabitants as per census data of 2010.[1] The city is bounded by municipalities of Sarangani Provincenamely Alabel in the east, and Maasim in the south. General Santos is likewise bounded by the South Cotabato municipality of Polomolok and Sarangani Provincemunicipality of Malungon in the north, and the municipality of T’boli in the west. General Santos City is part of the SOCCSKSARGEN region. Notable people * Gerald Anderson, Pinoy Big Brother Teen Edition 3rd Big Placer * Ethel Booba, Comedian * Melai Cantiveros, Pinoy Big Brother Double-Up (Season 3) Big Winner/ Comedian/ Actress * Nonito Donaire, professional boxer * Rolando Navarette, professional boxer * Manny Pacquiao, professional boxer * Shamcey Supsup, Miss Universe 2011 3rd Runner-Up * Zendee Rose Tenerefe, singer, Youtube personality * Paco Evangelista, Pinoy Big Brother Unlimited (Season 4) 4th Big Placer * XB Gensan, Showtime Grand Champion * Cotabato City is independent of Maguindanao province, which is part of the Autonomous Region in Muslim Mindanao. The seat of the ARMM regional government is also in Cotabato City. * General Santos City is a highly urbanized city; figures are excluded from South Cotabato. * Cities * SOCCSKSARGEN has 3 components cities, 1 independent city and 1 highly urbanized city, these cities are vital in the region’s existence. * Cotabato City – is the regional center of the Autonomous Region in Muslim Mindanao but the city is actually part of the SOCCSKSARGEN region and does not belong to the ARMM. * General Santos City – dubbed as the â€Å"Tuna Capital of the Philippines† because of the bountiful existence of Yellow fin Tuna in Sarangani Bay,and as the Highly-Urbanized City it serves as the center of the Metropolitan and the center of trade and industry of SOCCSKARGEN. * Kidapawan City – Kidapawan, the city hailed as â€Å"A Spring in the Highland†, comes from the words â€Å"TIDA† which means spring and â€Å"PAWAN† meaning highland. The city is found at the bottom of the majestic Mt. Apo, the country’s tallest mountain making it a great spot and first-rate tourist attraction. Kidapawan is situated at the southeastern section of Cotabato province, placed in the middle of three other major cities of Davao, Cotabato, General Santos and Koronadal * Koronadal City – a.k.a. Marbel is dubbed as the â€Å"Sports Mecca of the South† because of hosting 2 Palarong Pambansa, National Secondary Press Conference and the Mindanao Business Conference, It is the Regional Center of SOCCSKSARGEN * Tacurong City – is the only city of Sultan Kudarat and it is famous of its Bird Sanctuary. Sarangani Province Sarangani is a province of the Philippines located in the SOCCSKSARGEN region in Mindanao. Its capital is Alabel and borders South Cotabato to the north and Davao del Sur to the east. To the south lies the Celebes Sea. The province is divided into two parts, separated by the Sarangani Bay, and it used to be part of South Cotabato until it was made an independent province in 1992. Sarangani is surrounded by the Celebes Sea, Sarangani Bay, and the provinces of South Cotabato, Sultan Kudarat, and Davao del Sur. The province is also the coastal zone of SOCSKSARGEN (South Cotabato, Sultan Kudarat, Sarangani, General Santos City), one of the country’s fast growing development clusters. It has seven municipalities (Alabel, Malapatan, Glan, Malungon, Maasim, Kiamba, and Maitum) with 140 barangays. Its vast beachfronts, rolling hills, and fertile plains offer plenty of opportunities. Geography The province is bounded by Sultan Kudarat in the west, South Cotabato in the north, Davao del Sur in the east, and Celebes Sea in the south. Between the eastern and western parts of the province is General Santos City. Political Subdivision The province has one Congressional Representative, and seven municipalities. Population The population of the province as of 2000 census is 410,622. Language/Dialect Sarangani’s mixed population of Cebuano-speaking Blaans and Muslims in the east coast, Ilocano-speaking T’bolis, Manobos, and Muslim in the west coast, and Ilonggo-speaking B’laans and Kaolos in the north uplands, is unique and in harmony. Climate Weather is mild and pleasant and free from typhoons. Industries The province’s agri and fishery based enterprises maintain banana plantations; cattle ranches; bangus, hito, tilapia, tiger prawn fishponds; mariculture; and salt farms. Livestock is just as viable. With more than 7,000 hectares of mango plantation, Sarangani is an emerging source in SOCSKSARGEN aside from being a large producer of copra and sugarcane. Giant companies like DOLE Philippines have ventured into banana, pineapple, and asparagus growing. Fishing and aquaculture also sustain the local economy. ————————————————- Tourism in Sarangani Province * Bangsi Festival January | Maitum, Sarangani Province The Bangsi Festival celebrates Maitum’s prosperous fishing industry, particularly on bangsi (flying fish). The festival features street dancing p†¦ Read more * Maitum Cave The Maitum Cave, also known as the Ayub Cave, is located seven kilometers from the town hall. The cave is home to various potshards from various periods, including those that are likely 3000 years †¦ Read more * Lubi-Lubi Festival October 8 – 11 | Glan, Sarangani ProvinceThe Lubi-Lubi Festival showcases the various uses of the coconut tree through street dances and other celebrations. Source: saranganiprov†¦ South Cotabato Geography South Cotabato is located in the southern of the island of Mindanao. It is bounded by the province of Sultan Kudarat in the north and west, in the east and south by the city of General Santos and province of Sarangani. It lies at a latitude of about 6 degrees and 15†² north and about 125 degrees longitude. Its main access to the sea is through the Sarangani Bay where the modern port of General Santos City is location Political Subdivision South Cotabato has 10 municipalities and one city, 198 barangays and two congressional districts. Population South Cotabato’s population was registered at 690,728 as of the 2000 census. Languages/Dialects For the year 2000, the majority of the population spoke Hiligaynon, Cebuano, T’boli, Ilocano, Bilaan, Maguindanao, and Tagalog. Climate South Cotabato is a typhoon-free province where rainfall is evenly distributed throughout the year while air humidity generally follows the rainfall pattern. The months from March to June are considered the hottest while December and January are the coolest. Major Industries South Cotabato is an agribusiness destination. It had been so since 37 years ago when the first truck carrying pineapple planting materials rumbled through the dirt road of Polomolok. Long after the dust has settled, South Cotabato has emerged to be the leading producer of peineapple, asparagus, corn, rice, and cattle fattening. Today it claims to be the bread basket of the South. * JC Garden It is located along the national highway, barangay Carpenter Hill. JC Garden is a flower garden specialized in orchid production. Source:RDC XII Official Website Read more * The Siok Falls The Siok Falls is the biggest waterfall in the city. It is located at Barangay Mabini, eleven kilometers from the City proper. Source:RDC XII Official Website Read more * Cadidang Cave and Supong Falls This tourist destination is located at Barangay San Jose, Koronadal City. It can be reached by motorcycle. Source:RDC XII Official Website Read more * Millinium and Cabillion Falls These two waterfalls are found in the mountain of barangay Cacub. The falls are seventeen kilometers away from the heart of the City and is accessible by an improvised motorcycle called skylab.&nbs†¦ Read more * Kalaja Karst Area Gensan is not only home to tuna and Manny Pacquiao. If you are planning to be a rock climber, there’s an area in Gensan worth visiting. Kalaja cave has been the training ground for aspiring r†¦ Read more * Helobong Festival (T’Boli) November 9- November 11 | Lake Sebu, South CotabatoLake Sebu is one of the prettiest places in the Philippines. The place is rich in history because of the Tiboli people residing in the area†¦.